Citizen Rose: Series Launch

In a world where everyone is quick to judge, no one has been more labeled than Rose McGowan, one of the most prominent voices in the #MeToo movement. So to launch the E! docuseries Citizen Rose, we wanted to create something that unveiled the complexities of her character as much as the show. In this experiential stunt-turned-film, we asked participants to make judgements based on a single piece of information. What resulted was a portrait that symbolized the depth of Rose’s character. Proving to the world that Rose, and all of us, are more than a label.