T-Mobile: Stranger Things

As a new season of Stranger Things approached launch that was basically all anyone could talk about. Since the show was based in the 80's T-Mobile wasn't exactly relevant, so we had to find a fresh way into the conversation.

Thus, the T-alkie was born.

We created a walkie talkie phone case and a fully functioning walkie talkie app. The internet flipped their shit. In less than 5 days The web app racked up over 55,000 minutes of t-alkie time from over 13,000 users in 84 different countries. T-Mobile’s social channels outperformed benchmarks by 244%. Plus DJ Khaled loved it, posting about it organically, and repeatedly. Definite benchmark of success.