Quibi: Brand Launch
With Netflix, Disney +, Hulu, Amazon and others - the streaming market was crowded. Then along came Quibi. Like the others Quibi offered premium talent and premium entertainment. Unlike the others Quibi offered their content in 4 to 10 minute episodes. Hence, a Quibi was born.We started by landing 'Quibi' as a measurement of time in the vernacular with a host of short format films all leaning into movie tropes which aired during the Oscars.
We kept the campaign going with a series of celeb spots where they too used Quibi as a measurement of time.